FAYEZ ABU AWAD
Fayez brings two decades of experience in IT, media and sales. He is a pioneer of digital marketing and advertising in MEA. Having sold his first Internet banner campaign early in 1996, in what is arguably the first such sale in the region, he came back to pioneer the sale of media on mobile Internet and to pioneer mobile campaign design and planning. He was the first to break the one million Euro barrier in a single deal for mobile advertising sales early in 2008. He is a strategy veteran who took charge of building the mobile advertising market for Nokia in the Middle East and Africa. He conceived, sold and managed award-winning interactive mobile advertising campaigns in the Middle East and various parts of the African continent. Fayez served as Vice President Middle East and Africa for Airpush, Inc. He also served as Executive Vice President Middle East and Africa for Boost Communications. Prior to that, he served as Nokia’s Essential Insight manager For the Middle East and Africa, as part of the strategy team. Fayez brings in-depth knowledge of the Arab world’s telecommunication, IT and entrepreneurship ecosystem where he was one of the founders of Jordan’s first ICT incubator (currently known as iPark) and since then, has helped several businesses setup their presence through intimate local market knowledge. He conceived, sourced investment and helped setup first pure mobile advertising agency in Middle East and Africa.He sold the first mobile advertising campaigns in every segment of industry as well as the first social media channel activation . Fayez holds an MBA from the University of Oxford and, a MSc in Engineering from the University of Illinois at Urbana-Champaign. He currently works as a consultant.