Creative Director, Founder Noology


Asim is a creative thinker skilled at driving social innovation through technology, design thinking, and business development. He combines a keen grasp of complex issues and impeccable design sensibility, with an acute sensitivity to exemplary quality. Out of his thirteen years of work experience, Asim spent more than five years focused on human-centered design creating transformative change in ambiguous environments, through meaningful methodologies, in both cutting-edge global multinationals and startups. With a background in the arts and a self-taught developer and designer, Asim strives to bridge the gap between developers, designers, marketers and engineers; to make technological innovation universally accessible so that it empowers people and creates opportunity. Asim has worked and lived in Dubai, New York, Zurich, Johannesburg, Monaco, and London. During his time at Google, Asim served as a Technical Design Lead from Zurich and later as a Emerging Markets Lead from Dubai. During his time on the Brand Studio team Asim collaborated with interdisciplinary departments that included Marketing, Developer Relations, Outreach, Software Engineers and User Experience teams. With a focus on Middle East and Africa, Asim helped bring Google products to thousands of users in developing countries. In 2013 Asim took a sabbatical from Google to serve as an Acumen Global Fellow, in the class of 2014. The fellowship comprises of a cohort of emerging leaders who aspire to change how the world sees and tackles poverty. Fellows work directly with the CEO of an Acumen funded startup, on a critical business challenge facing the organization. He served as a consultant for NRSP Bank for agriculture, in rural Pakistan. Today Asim is working as a consultant for VC’s, startups and multinationals focusing on Visual Design, Brand and Creative Strategy taking their products and services from idea to market.